About Us

Peter Bates

pjb Associates is led by Senior Partner – Peter Bates – who brings together associates for specific projects as a when required.


For more than twenty-five years, Peter Bates has run a small consultancy and a sustainable business development company – pjb Associates – that focused on innovative approaches to learning – through e-learning, m-learning (mobile Learning) and t-learning (TV based interactive and personalised TV); personalisation and video-based solutions for e-commerce; and now energy savings and generation solutions. Innovation, creativity and lateral thinking are the common themes and transferable skills that run through all these activities.


In 2011 he also founded and is a director of what has become a not-for-profit social enterprise “The 80percent Company” – that helps communities to save energy and reduce carbon emissions through economically-sustainable smart-living. This is currently run on a part-time basis.


He was a Director of Internet Television Productions Ltd and also a Director of its sister company ITP Vision Ltd. Both of which focused on the development of Personalised and Internet TV.


Peter’s work has involved analysing, monitoring and evaluating developments concerning managerial and technological issues related to current and future developments in networked learning. This has resulted in successfully managing and completing many projects and reports for the European Parliament, European Commission, UNESCO and other small and large commercial companies and national agencies. He has also worked on many research, development, implementation, dissemination projects as well as managing small and medium sized projects simultaneously. This has involved travelling and working in various parts of Europe, USA, Brazil and Central Asia.


He has also spent fifteen years teaching in secondary and further education and in the advisory service in various parts of England and Wales. He has taught on Master’s and other post graduate courses in England and Portugal. He was a cabinet governor (like board of Directors) at Ely College, a secondary school in Cambridgeshire, UK with more than 1200 students and a budget of more than £6.5m.


He has a MSc in Training awarded by the University of Leicester, UK (1994) achieved through distance learning and has a Certificate of Education (qualified Teacher status) awarded by the University of Liverpool, UK (1975). He also has a second Master’s degree in “Management in the Network Economy” (MINE) (2005) an international course taught in English at the Universita Cattolica Del Sacro Cuore, Department of Economics, Piacenza, Italy, in conjunction with the School of Information Management and Systems (SIMS) of the University of California at Berkeley.